Consumer: Entertainment Account Executive

Do you live for all things celebrity, keep up to date with the Royals and are a fan of mainstream TV and reality shows? 

Do you have your finger on the pulse when it comes to trending and viral news? Are you able to identify talent or stories that get an audience clicking, sharing and talking? Are you a creative, well-connected journalist or digital PR who gets SEO and wants to use their experience to develop their career in public relations? 

Do you have first hand experience of how best practice PR is complementary to the news gathering process? Have you received a range of press releases, understanding what it takes to cut through the noise and stand out to busy writers and editors?

If you have experience on a showbiz or TV desk - reporting and sourcing stories/features - at major digital publications or delivering entertainment-led campaigns for a PR agency, know a story when you see one and how to reach an audience, Press Box PR wants to hear from you. 

We’re looking for a driven Entertainment Account Executive, with a passion for showbiz and TV news, to join our growing Consumer team. 

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Who are PBPR?

Press Box PR is a fast-growing PR agency in Barbican, Central London, staffed predominantly by journalists. Formed in 2020, Press Box PR has grown quickly to become a thriving 30 person agency working for a range of consumer, sport and B2B clients on digital and creative PR projects. 

Press Box PR is an agency proud of: 

• A track record of paying double-digit bonuses
• A training and development budget for all staff
• Perks including free gym membership, medicash, enhanced sick pay 
• Being an environment where 25+ journalists are now thriving in PR, having moved to the industry for the first time

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The Role:

Press Box PR is looking for an individual with digital journalist or PR experience spanning across showbiz, TV, Royals and SEO trends. You will be responsible for designing and delivering PBPR’s coverage in these areas, as part of the Consumer team reporting into our Entertainment Lead.

Your primary objective will be to create unique and original stories that your media contacts loved, based on your knowledge of what works best for them as a publisher, while plugging clients into the entertainment news agenda.

You’ll be given regular opportunities to identify and interview talent (celebrities, influencers and experts), as well as generating your own exclusive content ideas using a range or research-led resources to deliver fresh angles on the biggest stories and trending topics.

You will be expected to successfully pitch to your contacts, journalists and editors at major outlets, as well as continually searching for new publications to land coverage in and build relationships with. 

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• At least a year’s experience as a showbiz journalist at a mainstream online news publication or in agency as a digital PR 
• A thorough understanding of how entertainment, the royals and other relevant topics are covered in digital media in the UK and globally
• A great understanding of the entertainment calendar 
• A network of relevant journalist and editor contacts and an ability to grow more
• Ability and creative flair to respond to trending topics to produce stories and research features to secure mainstream media coverage 
• Ability to react creatively and efficiently to real-time news to generate coverage
• Strong editorial judgement in entertainment and trending/SEO topics
• Ability to create engaging and newsworthy copy 
• A willingness to proactively pitch to media publications

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An added bonus:

• Experience securing exclusive opportunities and interviewing talent, including both celebrities and leading experts, to generate original and fresh news lines out of an interview subject
• Experience working with stakeholders/clients 
• Commercial/sales experience
• Educational qualifications within journalism e.g. NCTJ qualified 
• Understanding how to measure and influence SEO performance
• Knowledge of using digital PR and SEO tools such as Ahrefs 

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The important parts:

• Salary: £28,000-£30,000 DOE
• Annual bonus scheme paying up to 15% 
• Enhanced private pension 
• Medicash 
• 30 days holiday (including Bank Holidays)

Press Box PR operates on an office-first hybrid model consisting of three days a week in the office, with another two days at home. The role will also involve occasional travel within the UK and beyond to meet clients and journalists. 

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To apply please email kate.randall@pressboxpr.co.uk introducing yourself along with a summary of any relevant experience, successes and a top line creative coverage idea based on a trending entertainment topic.