Brief
To improve Slingo’s SEO performance with high value, organic link-building activity that targets sites consumed by the brand’s predominantly female customer base.
Strategy
Our media-first, audience-first strategy helps us deliver the right content (showbiz, TV, lifestyle, Royals) to the right publications (news, lifestyle, entertainment) with a focus on delivering high authority sites and unique referring domains.
Activation
We deploy talent and experts to provide topical commentary on key media moments, proactively and reactively e.g.
- body language expert analyses Harry & Meghan’s romance
- former Apprentice star provides his opinion on this year’s contestants
- astrologist predicts Strictly Come Dancing results
We disseminate this content through a clever combination of exclusive feature pitching to singular titles and broader media outreach.
Results
Since we started working with Slingo in 2022, our strategy has worked, delivering a steady increase in (unique) referring domains and website traffic. In particular, offering media exclusive stories has unlocked new, high quality referring domains that then go on to cover our content on a regular basis e.g. Metro, Life & Style.
