Brief
To announce and celebrate the launch of the second phase of ‘Bronx Boxing Club’ - the gym owned by The Apprentice 2023 winner (and our talent client) Marnie Swindells and Lord Alan Sugar.
Strategy
A media event combined with press interviews for Marnie to talk about how Sir Alan Sugar’s investment/her Apprentice prize money helped her realise her dreams and ambition for the gym.
We fully masterminded the media & social media strategy and party, including leveraging event sponsorship and managing all event logistics like the guest list - which boasted the 2024 Apprentice winner and fellow gym owner, Rachel Woolford, as well as Made in Chelsea’s Harvey Armstrong and Sam Holmes.
Following the party, our PR outreach left no stone unturned, mining all newsworthy angles to deliver column inches and social reach, including pitching the incredible picture of two former Apprentice winners side-by-side celebrating Marnie’s success.
Activation
Results
The launch was a huge success, with ten stakeholders and key top-tier media in attendance.
The team secured over 20 press articles, including live interviews with Marnie on GBNews and TalkSport alongside extensive coverage in all major tabloids.
The launch also reached almost 7 million on social media.
