Brief
In the highly competitive bridal market, Guides for Brides challenge is to build brand awareness amongst wedding planners and suppliers, whilst driving search traffic to the website to justify supplier advertising spend & partnerships.
Strategy
Consistently deliver engaging, expert-led wedding related content to key media to generate earned backlinks, boost brand visibility & saliency and send high value hits to the website.
Activation
We employ a variety of editorial tactics to muscle our way into media:
- We use Guides for Brides experts (from speech writers to wedding content creators) to comment on all aspects of wedding planning
- We use audience insight and research to paint a newsworthy picture of modern, multicultural weddings here in the UK
- We hijack high profile weddings and wedding related events to generate even more coverage for the brand
Results
In the last nine months, digital PR efforts have visibly contributed to boosting site authority and visibility. Simultaneously, the steady increase in high quality referring domains - including Cosmopolitan, Good Housekeeping, HELLO!, The Sun, Express and OK! - has had a positive impact on the site’s domain trust rating.
