Brief
To create the ultimate sport-led video series with the best guests on the market, to raise awareness of new brand Gambling Zone.
Strategy
By combining some of the greatest sport stars with the most incredible stories, we set out to launch In The Zone - a highly polished, well-executed and tightly themed video series.
Activation
We designed, shot and produced the series in a fully furnished, branded studio with multiple cameras and angles to convey the emotion and storytelling.
Esteemed presenter, Manish Bhasin, spoke to a range of household names from diverse sporting backgrounds to attract different audiences e.g. cricketer Sir Andrew Strauss, boxer Carl Froch and rugby legend Mike Tindall, ahead of major events.
The audio was converted into a podcast and pitched with interview quotes to media, to maximise outreach by building coverage/backlinks.
Results
We produced one of the best sports video series on the market with elite former sports stars with interesting, engaging stories to tell. On average each episode earned 1.5million views across all social media platforms, and we delivered more than 100 pieces of coverage from the quotes in 2024.
