Brief
To increase Stocklytics (a trading insights platform) website performance by increasing the no and variety of high quality earned backlinks to the site whilst improving the brand’s own domain rating (DR) and Google EEAT scores.
Strategy
Our always-on newsroom fuels link-building efforts by producing engaging and relevant finance, business and money content with appeal to a mainstream media and consumer audience.
Activation
A combination of reactive and proactive news stories drives high quality backlinks to the Stocklytics website:
- We react quickly to place Stocklytics at the centre of breaking news stories such as analysing Microsoft’s share price following its latest IT glitch or wading in on the economics of Taylor Swift’s Eras tour
- We use internal experts to review the performance of the companies featured on Stocklytics site, to create newsworthy commentary at key business times
- We develop and release our own financial insights through data crunching or consumer research, such as producing consumer price indexes for items like beer and high street lattes
Results
In just 6 months (April 24-Sept 24) we delivered a diversified library of content for Stocklytics with consistent, high-quality links and proven success in moving the dial on metrics that matter to the business, including a much improved backlink portfolio.
