Brief
Drive organic traffic growth and boost SEO performance to help a lesser-known brand compete with major players in the UK and gain market share.
Strategy
A multi-strand content strategy that would drive earned backlinks in quality press whilst positioning Coffee Friend as an expert in coffee, with Google’s experience, expertise, authoritativeness and trustworthiness (EEAT) algorithm in mind.
Activation
We created a variety of content and campaigns:
- The ‘coffee break’ series, where Press Box PR sat down with famous faces and experts - including Tyson Fury’s nutritionist - to discuss coffee and other stories
- Research pieces, all relevant to coffee, including studies into how the British public take their coffee and the top independent coffee shops across the country
- Expert comment, e.g. dispelling myths and shedding light on the medicinal qualities of coffee
- Product, recipes and food-and-drink based content, including seasonal specials such as iced coffee, Irish coffee liqueur and more
Results
After 18-months of our link building activity, organic traffic to Coffee Friend’s website grew from 975 to 17,208 and referring domains increased by over 300% from 244 to 824.
Coffee Friend began to outrank well-established rivals like Nespresso for key commercial search terms e.g. coffee machine and the brand rose from outside the top 100 on Google search to page one.
