Brief
Raise the profile of this iGaming Power Affiliate amongst their betting and gaming operator client base and attract more potential partners.
Strategy
Our B2B campaign was born from a thorough deep dive into the business - we went through the company’s financials and history, whilst interviewing key stakeholders to uncover the company’s key strengths, the unsung USPs and the organisations long-term goals and ambitions.
Activation
Our comprehensive campaign includes:
- Announcing company news and initiatives to key B2B media
- Entering the business for prestigious awards and industry ‘power lists’
- Negotiating media interviews and op-eds for C-suite executives
- Securing speaking slots and panel appearances for the C-Suite at industry-leading events
- Raising the company’s employer brand profile to attract talent in a fiercely competitive jobs market
Results
In just 18 months, we’ve catapulted QiH up the prestigious EGR Power Affiliates list by five spots, seen them shortlisted for some of the industry’s most prestigious awards and significantly raised the profile of their C-Suite. The company has been featured in all leading B2B media including iGB, EGR, Gambling Insider, SBC and iNTERGAMINGi.
