Brief
To raise the profile of Europe’s premier MMA promotion OKTAGON MMA and boost interest in the sport, in order to drive fans to Okatagon’s pan-European arena events.
Strategy
Our core media strategy centres around telling the fighters’ stories. By raising the profile of Octagon’s talent roster, their star pulling power attracts new fans to the sport and boosts ticket sales to live fight nights.
Activation
Our ongoing press office includes creating thumb-stopping social media & media content with individual fighters such as Losene Keita and Shem Rock, alongside organising for them to be interviewed by pan-European press (with a heavy focus on the UK sports media).
We facilitate and participate in monthly media trips to fight nights across Europe, as well as organising press conferences, open workouts and BTS access for media.
Results
In 2024, we generated a staggering 600+ articles and circa 70 million coverage views for Oktagon MMA in top-tier nationals and sports press, including SPORTbible, talkSPORT, GQ, Mail Online and BBC Sport. Of these articles, 80%+ included a link to Oktagon’s website or call to action to book tickets.
Most importantly, we broke attendance records for each of the year’s UK events, and all European events sold out.
