Goffs London Sale

Brief

To promote brand awareness and secure the level of media coverage for the London Sale the event deserves. Use Goffs' company information to target media outside of bloodstock, who will find fascination within the hidden world of thoroughbred auctioneering.

Strategy

Press Box PR hosted a very selective preview event in April in Mayfair which saw a roundtable of Goffs and its partners discussing all things luxury and how brands can target UHNWI through branding.

The agency was then successfully selected by Goffs to represent the auction company for its London Sale, its most prestigious event.

Press Box PR created excitement around the event by explaining how a ticket to the London Sale allows buyers access to the most exclusive racing in the world the very next day, Royal Ascot. The team positioned the London Sale as the ultimate luxury experience to gain media coverage in sectors outside bloodstock and racing. Press Box PR organised media interviews ahead of and event during the event which allowed each journalist to ask their burning questions giving each publication exclusive content.

Results

Press Box PR has secured 21 pieces of coverage (and counting) including long form features in print and online titles such as:

• CityAM
• Mail Online
• The Guardian
• The Telegraph
• The Daily Star
• ITV Racing
• Salon Privé