LitterBins.co.uk

Brief

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To design and execute a content-led digital PR strategy based on the production of relevant editorial campaigns to secure earned high-authority backlinks in order to boost SEO performance of the brand’s website.
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Strategy

Press Box PR to ideate and deliver SEO-driven editorial campaigns positioning LitterBins.co.uk as an authoritative voice within the waste and sustainability industry.
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Research-focused campaigns, utilising survey research and SEO search tools provided a deep dive into the nation’s attitudes towards recycling, providing topical data and breakdowns to support key industry awareness dates throughout the calendar year.
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Employing the agency’s press office function, Press Box PR provided an always on approach to actively and efficiently deliver spokesperson opportunities capitalising on breaking news stories and trending topics, including the UK general election. Collaboration with relevant experts enabled the proactive delivery of original and creative
content ideas, targeting a variety of relevant themes that were of appeal to key national, regional and local media titles.
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Results

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A reactive campaign looking at the legalities of disposal of electoral documents in light of a general election being called secured 107 backlinks across regional UK titles.
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Ensuring the delivery of a range of creative ideas enabled Press Box PR to target multiple news desks, from news to audience, at varying press outlets, with campaign coverage landing among leading lifestyle titles including House Beautiful and Lifestyle Daily as well as leading national titles such as The Sun and Daily Express.

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