Tarotoo

Brief

To generate widespread media coverage across UK based digital publications in order to increase brand visibility and SEO performance of Tarotoo.

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Strategy

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Focusing on brand relevance, Press Box PR collaborated with leading astrologer, Inbaal Honigman, to create SEO-driven and engaging explainer content surrounding key astrological dates in order to position Tarotoo as a trusted and authoritative voice.
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The brand was also positioned as a leading voice in topical conversations, including EURO 2024 predictions, offering relevant expert commentary on trending stories across both lifestyle and entertainment sectors both exclusively and to the wider media.
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Research-led content, focusing on original and creative survey data, delving into the nation’s attitudes towards astrology and their reliance on horoscopes provided an additional tactic to support expert-focused campaigns. Data breakdowns ensured a variety of engaging news angles, targeting a variety of different audiences across national, regional and local media.
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Results

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Strategically tailoring content to key calendar dates ensured the regular placement of backlinks in online articles as part of the brand's monthly PR activity and helped to familiarise key media from valuable, high-authority sites, with Tarotoo as a brand - facilitating and encouraging direct media requests. Topical content led to the placement of over 30 backlinks within a three-month period, with an average site domain authority of 70 from results generated.