OKTAGON MMA

Brief

Raise awareness of OKTAGON MMA as it ventures into the UK, as well as gaining coverage in UK media sites for OKTAGON MMA’s European MMA events.

Strategy

Press Box PR felt it absolutely crucial to get people invested in OKTAGON MMA, and the way in which to do that is to tell the stories of the people at the heart of the promotion - the fighters and the promoters.

Through an extensive fighter profiling strategy, the agency was able to successfully build media friendly narratives around OKTAGON MMA’s UK fighters, building its name on a regional and national level. This increased awareness led to mass coverage for a number of OKTAGON MMA fighters, making fans engaged in their personal journey, and more likely to purchase a ticket to watch them fight.

Additionally, Press Box PR felt it crucial to give UK media a first hand account of the incredible shows OKTAGON MMA puts on. With this in mind, the team operates press trips for every single European event, giving the relevant media the platform to speak about the experience to their publication’s readership, in turn growing the brand.

Press Box PR also manages the press conference attendance in the UK as well as amplifying all OKTAGON MMA business updates for both B2B and B2C audiences.

Results

Since June 2023 Press Box PR has secured over 500 pieces of branded OKTAGON MMA coverage.

The team has facilitated 12 press trips, with media from SPORTbible, The Sun, The Mirror, SPORF, Daily Star and many more enjoying the world class fighting on offer.

And the team has also facilitated UK and European press conferences, breaking OKTAGON MMA records for press attendance in the process.